PacNet is the first Internet communications service provider in South East Asia to have signed a cobranding agreement with Skype. Under the agreement covering both the corporate business and consumer market segments, the two partners will bring Skype to Singapore through a cobranded PacNetSkype portal which is scheduled to be launched this year. PacNet will manage the cobranded website, customer support, marketing, distribution and sale of Skypes affordable premium services.
The PacNetSkype portal will offer Singapores Internet users, regardless of whether they are PacNet subscribers, free and unlimited SkypetoSkype voice calls worldwide, and the prepaid SkypeOut service, which enables users to call any fixed or mobile phone in the world at inexpensive local rates. At the same time, users can also enjoy the convenience of local billing and customer support.
Kevin Lim, Managing Director of Pacific Internet Singapore said, This partnership with Skype reflects our plans to bring in services that are exciting, convenient and affordable to Internet users here. For a long time, Internet in Singapore is centered on speed of access rather than applications and content. PacNet is focused on being the Usage Expert. In other words, we want to help users maximize their internet connection. The opportunity to work with Skype is a delightful one as we are now the first company to offer lowcost premium voice communications with local support to the Singapore market. In particular, we will be promoting the SkypeOut service, which allows users to call any landline or mobile number in the world at competitive rates.
From the business perspective, partnerships with best of breed solutions provider such as Skype will help us to strengthen our existing accessbased customer relationship with more value. It should also attract nonPacNet access customers to use these services and this presents a good opportunity to acquire these new relationships.
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