New Delhi, Dec. 20 Although only about 1 in 20 of the first 2 billion mobile
subscribers live in India, as many as 1 in 4 of the next billion subscribers
will be Indians, according to a new report from Boston Consulting Group.
However, the report points out that reaching these subscribers profitably will
demand radical changes in products and business models on the operator’s part.
The report titled ‘Ringing in the next billion mobile consumers: A roadmap for
accelerating telecom growth in India’ has estimated that around 91 million
households in India belong to this next billion segment.
Categorised by income, this segment sits just above the poorest of the poor and
just below consumers who are already targeted by most companies.
Mr James Abraham, a Partner and Director in BCG’s New Delhi office and coauthor
of the report, said: “The next billion will be different from the first two. For
the next billion, the mobile phone can change their lives, improving their
economic prospects more significantly than any other tool. Understanding this
and incorporating it into the revenue model is a must as average revenue per
user falls to zero.”
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