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NTT DoCoMo in Talks to Launch Apple iPhone in Japan

Date: 12/23/2007 11:47:35 AM

Japan’s leading mobile phone carrier, NTT DoCoMo, is in negotiating with Apple to sell the muchanticipated iPhone device in the Japanese market, according to a recent report in the Wall Street Journal.

The iPhone would likely provide a significant boost for DoCoMo, which has been struggling to attract new customers in Japan’s largely saturated wireless market.

The WSJ reports that DoCoMo’s talks with Apple have recently hit a snag with the Californiabased hardware giant demanding a high percentage of income generated by the phone, just as it is receiving from its exclusive carrier partners in the United States, Germany, France, and the United Kingdom.

NTT DoCoMo currently has around 53 million customers, commanding approximately 50% of Japan’s highly lucrative wireless market. The carrier has recently faced significant pressure, however, from smaller rivals like Softbank, which is also reportedly in the running to get exclusive rights to the iPhone in Japan.

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