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US Broadband Video Use Surges in 2007

Date: 12/23/2007 11:49:23 AM

Consumption of internet video content among U.S. adults increased rapidly this year, according to a recent report by Horowitz Associates.

61% of highspeed internet subscribers now watch or download online video content at least once a week, while 86% do so at least once a month, the Horowitz study indicated. This compares to 45% and 71% in late 2006.

The increasing trend towards internet video has carried over to mobile devices in the past year. 27% of American broadband subscribers now own a videoenabled cell phone, PDA, or multimedia device, and 35% of these users watch video on their devices at least once a week. 62%, meanwhile, view mobile videos at least monthly.

This means that 18% of highspeed internet customers now watch internet video on a mobile device at least once a month, up from just 8% at this time last year.

The most popular types of internet video content appear to be news and usergenerated content, followed by movie trailers, music videos, and previews of TV shows. For general entertainment, however, traditional television is by far the more popular platform.

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