Consumption of internet video content among U.S. adults increased rapidly this
year, according to a recent report by Horowitz Associates.
61% of highspeed internet subscribers now watch or download online video
content at least once a week, while 86% do so at least once a month, the
Horowitz study indicated. This compares to 45% and 71% in late 2006.
The increasing trend towards internet video has carried over to mobile devices
in the past year. 27% of American broadband subscribers now own a videoenabled
cell phone, PDA, or multimedia device, and 35% of these users watch video on
their devices at least once a week. 62%, meanwhile, view mobile videos at least
This means that 18% of highspeed internet customers now watch internet video on
a mobile device at least once a month, up from just 8% at this time last year.
The most popular types of internet video content appear to be news and
usergenerated content, followed by movie trailers, music videos, and previews
of TV shows. For general entertainment, however, traditional television is by
far the more popular platform.
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