Verizon Wireless, the secondbiggest mobilephone service in the U.S., is suing
Alltel Corp. for allegedly making false statements in television
advertisements about Verizon’s calling plans.
Alltel, the wireless carrier with the largest geographic network in the
U.S., wrongly claimed that Verizon customers must extend their contracts
when they change calling plans, according to the falseadvertising lawsuit
filed Wednesday in federal court in Richmond, Va.
“Whatever merit this comparison may have to other carriers, in the case of
Verizon Wireless, the supposed ‘advantage’ is pure fiction,” Verizon, based
in Basking Ridge, N.J., alleged in the complaint.
In the disputed ads, mock Verizon sales representatives try to stop
customers from switching to Little Rock, Ark.based Alltel when they learn
Alltel will let them change calling plans, including usage minutes and text
messages, without extending their contracts.
Verizon said its customers have been able to change plans without extending
their contracts since Oct. 1.
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