IncrediMail Ltd (MAIL.O: Quote, Profile, Research) said it received a notice
from Google Inc (GOOG.O: Quote, Profile, Research) stating that the Web search
company decided to stop an advertising service partnership between the firms,
sending its shares down more than 45 percent to a new yearlow.
The advertisement serving program, called AdSense, is for Web site publishers to
display relevant ads on their sites and earn money. The advertisements are
administered by Google and generate revenue on either a perclick or
Google barred advertisements to search result pages displayed through
IncrediMails account, and its AdSense account has been disabled, the company
said in a statement.
IncrediMail, which develops software to customize emails, said it was
clarifying the matter with the Web search giant, and exploring alternative
relationships with Google and other vendors.
Search revenues powered by Googles AdSense program made a significant
contribution to its results in 2006 and 2007, the company added.
According to IncrediMails Web site, it generates revenue by selling software
products, offering subscriptions to its content database, and by selling paid
advertising, sponsored links and keyword search capabilities on its Web site and
Shares of the company fell to a new yearlow of $2.50, before pulling back some
of the losses to trade down almost 41 percent at $2.70 in morning trade on the
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