Internet search and advertising giant, Yahoo, has won a deal to serve
targeted display ads to TMobile’s Web ‘n’ Walk customers in Britain, the two
companies announced last Thursday.
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Yahoo, which is rivaling Google for global dominance of the mobile internet
advertising business, already has a deal in place with Vodafone Group. The
partnership with TMobile gives it access to two of the top four mobile phone
networks in the UK.
“Key to bringing brands to mobile is being able to offer them the audience,”
commented Gerladine Wilson, the vice president of Yahoo’s Connected Life
division. “We already have an agreement with Vodafone and … what that means is
we’re building now the kind of interesting scale of audience for advertisers to
start considering this medium seriously.”
Mobile advertising is expected to peek the interest of potential advertisers in
the coming years partly because of the sheer size of the potential audience, but
also due to the highly personal nature of the mobile medium.
“Banner advertising through the Internet on your mobile creates many
opportunities for potential advertisers to adopt innovative marketing
campaigns,” added TMobile’s marketing director, Phil Chapman. “We regard Yahoo
as a leader in display advertising, and with its deep understanding of the
mobile space and the potential that mobile advertising can offer clients, we’re
glad they are on board as our partners.”