Thai mobile phone operator, Advanced Info Service (AIS), and its parent
company, SingTel, are negotiating with Apple to bring the popular iPhone handset
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“We are negotiating on details, including a revenue sharing standard. Apple
needs a local operator to promote iPhone,” confirmed AIS’ assistant vice
president of wireless business marketing, Prattana Leelapanang.
Apple’s existing revenue sharing model is unlikely to work in Thailand,
according to AIS’ Chief Marketing Officer, Sanchai Thiewprasertkul, meaning that
negotiations with Apple will likely prove complicated. Some 90% of Thai mobile
phone customers use prepaid airtime, a different situation from many European
and North American markets where postpaid services dominate.
Thousands of iPhones have already been smuggled into Thailand, where they are
being sold on the black market for about 22,000 Thai Baht (US$715).
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