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IRVINE, Calif. & COOLANGATTA, Australia(BUSINESS
WIRE)March 20, 2006Boost Mobile®, a
lifestylebased telecommunications brand that
develops and distributes wireless communications
products for the youth market, and the Association
of Surfing Professionals (ASP), the world governing
body for the sport of surfing, today announced a
threeyear global exclusive strategic partnership.
Under the deal, Boost Mobile will become the
exclusive mobile telecommunications sponsor and
mobile content partner for the Fosters Mens World
Tour, the premier competition circuit for
professional surfing that determines pro surfings
annual world champion.
Boost Mobile now has the exclusive, global rights to
develop and offer wireless content from the 12event
Fosters ASP Mens World Tour. In addition to its
own customer base, presently more than 2.6 million
subscribers, Boost Mobile will be exploring
delivering the mobile content internationally via
licensing with other mobile carriers outside the
U.S. Content to be made available from the Fosters
ASP Mens World Tour will include scoring updates,
wallpapers, photographs and videos. Boost Mobile
will also be utilizing a number of its marketing
assets, advertising and customer communications to
promote the ASP and the WCT events, and in
particular the event webcasts.
"The Boost Mobile Pro has been a part of the
Fosters ASP Mens World Tour for over four years,
and Boost has supported surfing and sponsored
surfers since the brand inception," said Mark
Fewell, senior director of business development for
Boost Mobile. "This deal takes our strategic
relationship to the next level, and we will be
working closely with the ASP to deliver the unique
and exciting content from surfings top tour to
mobile devices around the world, with the aim of
delivering benefits to ASP and the event licensees,
and for the enjoyment of consumers."
"This deal extends our longstanding relationship
with Boost Mobile as an event licensee, and will
enable the ASP to commercialize its assets in the
wireless space for the benefit of ASP and its top
tour event owners," said Brodie Carr, chief
executive officer, ASP.
"The success of putting the worlds best surfers
on the worlds best waves is paying off for the ASP
and we have seen the interest in the ASP and
Fosters Mens World Tour grow year on year," said
Carr. "Partnering with Boost in this lucrative
multiyear deal allows ASP to leverage off Boost and
push the exposure of surfing to the youth
demographic worldwide. The ASP has enjoyed the
partnering in the Boost Mobile Pro at Trestles and
is looking forward to stepping up the relationship
another level."
The Boost Mobile Pro, now in its fifth year, is
the only WCT event on the U.S. mainland, and will be
held at Lower Trestles, Calif. in September 2006.
The winner of the event in 2005 was the 2005 World
Champion Kelly Slater.
About Boost Mobile®
Based in Irvine, Boost Mobile® LLC is at the
epicenter of the action sports industry. A
lifestylebased telecommunications brand focused on
offering premium payasyougo wireless phones and
services to the youth market, Boost resonates with
its consumers through strategic partnerships with
leading youth lifestyle brands and companies. Boost
team riders comprise more than 50 of the worlds top
action sports athletes, and include 2005 World
Champions Kelly Slater and Chelsea Georgeson, as
well as Taj Burrow, Mike Parsons, Cory Lopez, Nathan
Webster, Randy Welsh, Makua Rothman, Shane Dorian,
Shane Beschen, Rob Machado, Dane Reynolds, Jamie
OBrien, Ian Walsh, Megan Abubo, and Kalohe Andino.
Source: http://biz.yahoo.com/bw/060320/20060320006115.html?.v1
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