|
Worldwide video downloads will grow from 215 million in 2008 to more than 2.4
billion in 2012, with online movie rentals accounting for more than half of
these, according to a recent study by ABI Research.
ABI predicts that rental, downloadtoown, and subscriptionbased distribution
models will gain significant traction as new technology linking the internet and
TV becomes commonplace. Internet movie rentals will likely begin to cut into the
traditional video store market, accounting for about half of all online video
downloads.
“The opening up of rental for video on iTunes is not surprising, given that is
how most consumers looking for legal paid movie downloads will choose to acquire
them,” commented ABI researcher, Michael Wolf, on Apple’s recent decision to
enter the online video market. “Distribution offerings for movies that are in
attractive release windows and that offer easy viewing on a TV or portable
screen will see the greatest success.”
But challenges remain for online video services, according to ABI, especially as
cable and telecom operators move to dominate the market with legacy Video On
Demand offerings. Unattractive online ownership and rental terms offered by
movie studios may also pose obstacles.
“Studios are locked into the same 24hour ‘oncestarted’ viewing window and
similar pricing for all online rental partners,” Wolf explained. “We believe
that over time they will begin to offer greater flexibility, in particular as
DVD and other physical media continue to mature and new consumer InternettoTV
hardware expands their audience of consumers.”
** Check out our
Long Distance Phone Cards
Tag Clouds: Prepaid Calling Card,
Prepaid Calling Cards,
Long Distance Calling Cards
Source: http://www.teleclick.ca/2008/01/onlinevideodownloadstoincreasetenfoldby2012abipredicts/
<-- Back
|