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Yahoo tops Google in deal with TMobile

Date: 2/12/2008 5:30:23 PM

Yahoo has displaced Google as preferred provider of Web services to mobile operator TMobile in northern and central Europe, Yahoo and TMobile said on Tuesday.

The deal, announced by the two companies at the Mobile World Congress in Barcelona, demonstrates Yahoos momentum in mobile services worldwide in spite of the uncertainties raised by Microsofts takeover bid.

TMobile had been Yahoo rival Googles breakthrough mobile partner.

Beyond the nearly 90 million phone customers that Yahoo stands to reach through TMobile, the deal, signed last Wednesday, shows Yahoos mobile moves have not been hobbled by the possibility that Microsoft could become its parent.

Marco Boerries, the senior vice president in charge of Yahoos mobile phone push, said the exclusive deal brings the number of subscribers covered by partnerships Yahoo has struck with mobile carriers over the past year to more than half a billion potential phone customers.

"We are now passing 600 million," Boerries said.

During 2008, Yahoo plans to focus on joint marketing efforts with its carrier partners to convert these potential customers into regular users of Yahoo Internet services on their phones.

Financial terms were not disclosed.

The agreement takes effect at the end of March, when the previous TMobile deal with Google expires, TMobile and Yahoo said in a statement.

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