Yahoo has displaced Google as preferred provider of Web services to mobile
operator TMobile in northern and central Europe, Yahoo and TMobile said on
The deal, announced by the two companies at the Mobile World Congress in
Barcelona, demonstrates Yahoos momentum in mobile services worldwide in spite
of the uncertainties raised by Microsofts takeover bid.
TMobile had been Yahoo rival Googles breakthrough mobile partner.
Beyond the nearly 90 million phone customers that Yahoo stands to reach through
TMobile, the deal, signed last Wednesday, shows Yahoos mobile moves have not
been hobbled by the possibility that Microsoft could become its parent.
Marco Boerries, the senior vice president in charge of Yahoos mobile phone
push, said the exclusive deal brings the number of subscribers covered by
partnerships Yahoo has struck with mobile carriers over the past year to more
than half a billion potential phone customers.
"We are now passing 600 million," Boerries said.
During 2008, Yahoo plans to focus on joint marketing efforts with its carrier
partners to convert these potential customers into regular users of Yahoo
Internet services on their phones.
Financial terms were not disclosed.
The agreement takes effect at the end of March, when the previous TMobile deal
with Google expires, TMobile and Yahoo said in a statement.
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