The popularity of the internet, and of broadband in particular, continued to
rise in the UK last year, with 60% of the population going online.
eMarketer determined that about 37 million Britons used the internet each month
in 2007, and predicts that 70% of the country’s population will be online by
2012. The magazine also expects the UK to account for 40% of western Europe’s
online sales this year.
“Britain has one of the most experienced and active online populations in the
world,” commented survey author, Karin von Abrams. “Confidence in ecommerce is
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