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AT&T to Provide Exclusive Coverage of Beijing Olympics on Uverse

Date: 3/19/2008 1:18:41 PM

America’s leading telecommunications provider, AT&T Inc., has announced plans to offer exclusive, behindthescenes coverage of the 2008 Olympics in Beijing, China, as part of its Uverse TV service.

An official sponsor of this year’s Olympics, AT&T will launch “Team USA On Demand” as a new category of Video On Demand programming, available at no extra cost to Uverse IPTV subscribers.

“The Summer Olympics is one of the biggest events of the year, and we’re excited to give Uverse TV customers exclusive, frontrow access to their favorite Olympic sports and athletes,” said AT&T’s head of programming, Dan York. “The behindthescenes preparation and stories bring Uverse TV customers closer to Team USA as they cheer the team on to the gold.”

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Source: http://www.teleclick.ca/2008/03/atttoprovideexclusivecoverageofbeijingolympicsonuverse/


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