Vodafone and Warner Music International have completed an agreement allowing
new music and mobile content from Madonna’s highly anticipated new “Hard Candy”
album to be distributed and promoted exclusively to Vodafone customers around
the world, prior to the April 28th global release of Madonna’s 11th studio album
for Warner Bros. Records.
** Check out our: Vadafone Phone Card
Starting on April 21st, a total of seven tracks from “Hard Candy”, with songs by
the multiplatinum, Grammywinning singer, songwriter and video visionary, will
be released at a rate of one a day counting down the week before the album is
available. Each track will remain live for 24 hours for download before being
replaced by the next one.
In addition, Vodafone customers in selected markets including Spain, Portugal,
Germany and Belgium will get exclusive mobile access to the newly released
single “4 Minutes”, effective immediately.
As part of this unique music experience, Vodafone customers in all participating
territories will have access to Madonna’s mini site on Vodafone live! which will
include one week of exclusive, associated mobile content, including ringtones,
ringback tones and SMS tones.
“As the number one digital music service provider in the mobile
telecommunications industry in Europe, Vodafone has revolutionised the way
people experience music on their mobiles and the collaboration with Warner Music
builds on this heritage,” said Frank Rovekamp, Global Chief Marketing Officer,
Vodafone Group. “Through our unique insight into what our customers want and how
they prefer to listen to music this is yet another example of delivering
superior music experience to customers.”
John Reid, Vice Chairman WMI and President, Warner Music Europe, said, “We are
delighted to be able to debut such a rich menu of content from ‘Hard Candy’
through Vodafone live! This is an innovative way to reach millions of Madonna
fans around the world, building anticipation and excitement around this landmark
release and helping to create a real event for Vodafone customers.”
Vodafone is the number one digital music service provider in the mobile
telecommunications industry in Europe and number two digital music service
provider overall in Europe. Leading the mobile music industry the company uses
music to build the Vodafone brand and awareness of products and services across
its 250 million+ customer base globally.
Madonna, the multiGrammyawardwinning singer, songwriter, producer, cultural
icon, world renowned stage performer, video visionary, childrens book author,
director and documentary film maker has sold over 200 million albums in the
course of her unprecedented two decade plus career and has just been inducted
into the Rock and Roll Hall of Fame.
PCS Tags: UK Calling Cards,
United Kingdom Phone Cards,
Phone Card UK
** Our Top Selling Calling Card: African Dream Phone Cards