Following the 2007 acquisition of Telstra’s international phonecards Say G’day
and Super Buzz – Australianbased telecommunication provider, gotalk, has
acquired one of Australia’s largest phone card companies ‘World Telecom’ and its
key phone card brands.
Gotalk CEO Steve Picton said the acquisition will take gotalk further into the
prepaid phone card sector. Already gotalk has broad reach in all retail channels
with both electronic and physical presence. gotalk products are in Coles,
Woolworths, Australia Post, 7Eleven, BP, Caltex and a number of other leading
“This acquisition adds to our ability to have the right product for any
international caller and will certainly improve our phone card’s unique sales
revenue which currently averages around $100 million a year,” said Picton.
World Telecom will further add to gotalk’s ability to have the right product for
any international caller, claimed Picton. He added that gotalk will also be
taking these brands in to the New Zealand market which is currently experiencing
“CWorld Telecom has been a strong performer and it is our intention to further
invest in its core capabilities to allow its management to take it to a new
level. For gotalk it is a significant investment in broadening its retailer
distribution and we are excited at the incremental opportunities it brings,” he
According to Picton, as far as World Telecom customers and retailers are
concerned there will be no change as gotalk are also retaining key management
and sales staff and World Telecom will continue to operate as an independent
group within gotalk.
Picton claimed World Telecom’s cards are available on EPay, Touch Terminals and
shortly on DialTime, and have strong representation in retail outlets.
“This acquisition adds to gotalk’s prepaid phone card space and also comes off
the 2007 acquisition of Telstra’s international phonecards Say GDay and Super
Buzz. It will also add to the portfolio of cards that cover all the
international calling needs of consumers,” he said.
gotalk handles over one billion international call minutes per year, which
equates to 20 percent of all Australian outbound international telco traffic,
through its own state of the art switching centre, Picton said.
** Check out our: Telstra Phone Cards
PCS Tags: Australia Phone Card,
Australia Calling Cards,
Calling Cards Australia