Time Warner Inc.’s AOL division has landed one of its biggest advertising deals
in recent years, gaining exclusive rights to manage telecom and broadband giant,
Verizon’s, online advertising inventory.
The deal with Verizon is viewed as a coup for AOL’s PlatformA advertising
division, as it jostles with rivals like Microsoft and Yahoo for control of the
display advertisement business.
The timing of the announcement is ironic, however, given that Verizon
Communications sued AOL’s parent company, Time Warner, last week alleging that
it falsely advertised its cable television services. (Verizon competes with Time
Warner in the subscription TV market.)
AOL’s deal with Verizon, the value of which has not been disclosed, will give
PlatformA the right to manage and sell 100% of Verizon’s advertising space on
the internet, and the majority of Verizon’s wireless web ad inventory.
“We’re all about working with Web sites to serve whatever needs they have,”
commented the president of AOL’s PlatformA division, Lynda Clarizio.
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