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Many Canadians Dissatisfied with Rogers Wireless iPhone Pricing

Date: 7/1/2008 3:31:19 PM

Rogers Wireless, the Canadian cell phone carrier set to launch Apple’s iPhone device on July 11, has finally released pricing details for the long-awaited device, but not all consumers are happy about what they see.

iPhone service plans, which include unlimited calling on evenings and weekends, will range in price from $60/month (for 150 daytime minutes and 400MB of mobile data usage) to $115 (for 800 minutes and 2GB of data). All plans include unlimited Wi-Fi access within Rogers and Fido hotspots.

The main drawback of Rogers’ plan is a severe lack of flexibility in terms of both service and pricing. Unlimited mobile data access (which is available in the U.S. for an extra $30) is not available in Canada.

And unlike other countries, where a variety of purchase and contract options are available, Canadian customers must sign a three-year service contract to purchase the device. Furthermore, it is impossible to mix and match voice and data plans, or obtain a discount on an iPhone device by ordering a more expensive plan.

“These rates are just another indicator that Canadian cellphone rates are really high and that essentially the carriers feel like they can charge whatever they like,” said Info-Tech Research Group analyst, Michelle Warren, noting that Rogers had chosen to charge a premium for the coveted handset. “Rates should be going down, they shouldn’t be going up, and these are expensive rates.”

Dissatisfied Canadian consumers are currently circulating a petition, to express “indignation” towards Rogers. Located at, it has already received more than 15,000 signatures.

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