Rogers Wireless, the Canadian cell phone carrier set to launch Apple’s iPhone
device on July 11, has finally released pricing details for the long-awaited
device, but not all consumers are happy about what they see.
iPhone service plans, which include unlimited calling on evenings and weekends,
will range in price from $60/month (for 150 daytime minutes and 400MB of mobile
data usage) to $115 (for 800 minutes and 2GB of data). All plans include
unlimited Wi-Fi access within Rogers and Fido hotspots.
The main drawback of Rogers’ plan is a severe lack of flexibility in terms of
both service and pricing. Unlimited mobile data access (which is available in
the U.S. for an extra $30) is not available in Canada.
And unlike other countries, where a variety of purchase and contract options are
available, Canadian customers must sign a three-year service contract to
purchase the device. Furthermore, it is impossible to mix and match voice and
data plans, or obtain a discount on an iPhone device by ordering a more
“These rates are just another indicator that Canadian cellphone rates are really
high and that essentially the carriers feel like they can charge whatever they
like,” said Info-Tech Research Group analyst, Michelle Warren, noting that
Rogers had chosen to charge a premium for the coveted handset. “Rates should be
going down, they shouldn’t be going up, and these are expensive rates.”
Dissatisfied Canadian consumers are currently circulating a petition, to express
“indignation” towards Rogers. Located at RuinedIphone.com, it has already
received more than 15,000 signatures.
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