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Apple iPhone Presents Huge Opportunity for Mobile Advertising Market

Date: 7/28/2008 11:49:00 AM

The number of mobile internet users with Apple iPhones has continued to surge in recent months, according to new data released by AdMob, the world’s leading mobile advertising marketplace.

AdMob said it has served some 249 million advertisements to iPhone users since releasing special ad units for the device July 2007. 51.8 million iPhone ads were served last month alone, a 32% increase from 39.1 million in May.

The United States remains the leading source of iPhone traffic, with 34 million ad views in June. Other major markets include the Philippines, Britain, and France. Several major brands, including Land Rover, Jaguar, and Fox have already purchased mobile ads specifically targeting iPhone users.

“The usage patterns on next generation devices are terrifically exciting,” commented AdMob CEO, Omar Hamoui. “We served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business.”

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