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Polish Wireless Carrier Admits to Generating Fake iPhone Hype

Date: 8/25/2008 12:17:56 PM

Polish wireless operator, PTK Centertel, which operates under the trade name, Orange Poland, has admitted that it hired actors to stand in line outside its stores last Friday morning, in an attempt to generate interest in the Apple iPhone device, as it went on sale for the first time in the eastern European country.

“It was a part of our marketing strategy, the concept was thought up at Orange Poland,” the company said in an email to the Associated Press. “The aim was to ‘warm up’ the atmosphere around the launch of the iPhone.”

Unlike the United States and Canada, where exclusive iPhone rights are held by AT&T and Rogers Wireless, respectively, Poland has two cell phone operators that are approved to sell the iPhone. Orange Poland faces competition from Polska Telefonica Cyfrowa (PTC), which had no lineups outside its store on Friday, according to numerous reports.

Poland had some 43 million cell phone users at the end of last year, and is currently one of the fastest growing wireless markets in Europe, according to analysts.

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