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Apple iPhone Gradually Entering Corporate Smartphone Market

Date: 11/14/2008 3:59:25 PM

Apple’s much-hyped iPhone device, already a big hit with consumers, is starting to make small but steady inroads into America’s corporate smartphone market, which is currently dominated by Research In Motion’s BlackBerry products.

Although most companies are unwilling to abandon their trusted BlackBerries, analysts claim to see the beginnings of a grassroots movement, where employees attempt to convince businesses to support the iPhone as well.

“I see very few companies turning off BlackBerries,” commented analyst, Jack Gold, of J.Gold Associates. “I see more companies turning on support for the iPhone.”

Apple, which sold a record 6.9 million iPhones (worldwide) in the third quarter, has been openly courting business users since March, when it announced that the iPhone 3G would come equipped with Microsoft’s Exchange software for corporate email.

According to Gold’s estimates, at least 15 to 20 percent of iPhone buyers plan to use the device for business purposes. “Those are people who have gone out and bought these things and have taken it to a company and said ‘make it work,’ or have made it work somehow,” Gold explained.

If this trend continues, and the iPhone remains popular in consumer markets, Apple may well be able to maintain, and even build upon, its newfound surge in market share.

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