Mumbai: The dream of industry doyen late Dhirubhai Ambani of seeing a mobile
in each Indian home remains unfulfilled as merely two out of 100 rural Indians
avail of telecom services.
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But this could soon change with Anil Ambani controlled Reliance Infocomm aiming
to restructure its rural presence, adding 200 more towns in the country to its
network spread across 4,000 odd cities.
The private telecom operator recently crossed the one million customer mark in
rural and semiurban parts, is all set to expand rural telephony in a big way, he
said, but declined to disclose the number of rural customers that the company is
planning to add.
We have planned a major rural penetration programme, under which we would be
adopting regioncentric approach to reach the rural customer with a bouquet of
services, Reliance Infocomm Rural Marketing head, Sanjeev Govil said.
He said that there was a difference between marketing a product in rural and
urban area. Reliance Infocomms data connectivity as well as RWorld services are
already getting tremendous response in rural as well as urban areas.
We have had a good run with these services...infact in many areas these services
have become our brand identity...in some of our markets people recognise the
phone as TVwala phone...we plan to catch this nerve to enter the rural telephony
in a big way, he said.
Presently Reliance Infocomm has a distribution network of around 1,500
distributors, which it aims to expand to cover each and every region of the
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