As the world’s most popular search engine, Google has managed to carve out a
great name for itself on the internet, proper, but is now hoping to extend
itself into the fast growing mobile web.
Dipchand “Deep” Nishar, who leads the search giant’s mobile division, recognizes
the importance of getting people to use Google on their cell phones. Mobile
devices are considerably more common than PCs in many markets, especially
developing nations like China and India.
Nishar’s mission is to customize Google’s mobile search experience to suit the
needs of users on the go, which can be very different than those of PC users.
Someone using a computer, for example, who searched for the word “film” would
find the Internet Movie Database, a great site for movie and actor details, but
someone Googling from their mobile phone would probably be more interested in a
way to book movie tickets on the go. Google’s mobile search division exists to
anticipate and fulfil such customer interests.
“On a mobile it’s important that you find it right away,” Nishar commented,
explaining that most users prefer to browse indepth web content on a home
computer rather than a mobile device.
So far, Google has made its web search, image search, and news search features,
as well as the GMail webbased email solution, available to the majority of cell
phone users. The company is now looking at ways to optimize these services, and
expand its internet search dominance into the wireless web space.