PhoneCardSmile.Com Logo
E-mail: Password:
Welcome to
Phone Card News / Telecom News
Virgin Mobile to Launch Postpaid Wireless Services in Canada

Date: 11/18/2007 5:11:13 PM

Canada’s leading Mobile Virtual Network Operator, Virgin Mobile Canada, announced earlier this week that it hopes to gain a bigger share of the cell phone market by expanding beyond its traditional prepaid wireless niche, and into postpaid contract services.

“We didn’t want to be all things to everyone from the world ‘go,’” explained Sir Richard Branson, the British billionaire who founded Virgin Mobile’s parent company, the Virgin Group. “We’ve proven conclusively that we could come up with the right offerings and expand into a bigger piece of the pie.”

Since it entered the Canadian market three years ago, Virgin Mobile has achieved a customer base of around 500,000 users, making it the #1 player in the country’s small but lucrative prepaid wireless market.

“The problem with prepaid is that we built a great brand, but it’s only 22% of the market,” Branson said. “By going postpaid, we’ve got the whole Canadian audience … and we’ve got to be ahead of the game.”

Some analysts have expressed doubt over Virgin’s postpaid plans, however, noting that the company’s youthfriendly image is more compatible with prepaid services.

“It’s pretty hard for kids to pass credit checks,” said SeaBoard Group telecommunications analyst, Amit Kaminer.

Kaminer also said that Virgin Mobile’s status as an MVNO, and its reliance on Bell Mobility’s network facilities, could influence the cost of its services, and make it difficult to compete directly with Canada’s three leading carriers – Bell, Telus, and Rogers – all of which own and operate their own networks across the country.

Virgin Mobile Canada’s CEO, Andrew Black, declined to offer details about the company’s forthcoming postpaid services for “competitive reasons,” but said that the “simpler, more transparent” service would be unveiled early next year.  Phone Card News Stats


<-- Back

International Phone Card Search

Calling From United States to:
Phone Card Name (Optional):
Provide Local Access in

Navigation Links:

Live Help!

My Rewards Program

Secured and Verified by:
About SSL Certificates
HACKER SAFE certified sites prevent over 99.9% of hacker crime.
Discover, Master, Visa, American Express
Your current IP is:

Phone Card Rates
Brazil Phone Card, Brazil Calling Card Flag   Brazil 0.2¢ Canada Phone Card, Canada Calling Card Flag   Canada 0.1¢
China Phone Card, China Calling Card Flag   China 0.1¢ Egypt Phone Card, Egypt Calling Card Flag   Egypt 3.1¢
France Phone Card, France Calling Card Flag   France 0.1¢ Germany phone card, Germany calling card flag   Germany 0.1¢
Iraq Phone Card, Iraq Calling Card Flag   Iraq 1.0¢ india phone card, india calling card flag   India 0.1¢
italy phone card, italy calling card flag   Italy 0.1¢ Japan Phone Card, Japan Calling Card Flag   Japan 0.3¢
Korea South Phone Card, Korea South Calling Card Flag   S. Korea 0.1¢ Mexico Phone Card, Mexico Calling Card Flag   Mexico 0.4¢
Nigeria Phone Card, Nigeria Calling Card Flag   Nigeria 2.8¢ Philippines Phone Card, Philippines Calling Card Flag   Philippines 4.6¢
Russia Phone Card, Russia Calling Card Flag   Russia 0.3¢ Taiwan Phone card, Taiwan Calling Card Flag   Taiwan 0.1¢
South Africa Phone Card, South Africa Calling Card Flag   S. Africa 0.9¢ USA Phone card, USA Calling Card Flag   USA 0.3¢
UK Phone Card, United Kingdom Calling Card Flag   UK 0.1¢ USA Phone card, USA Calling Card Flag   Vietnam 0.8¢
Phone Card News

More News...